# Set primary name

## **Understanding 'Set Primary' in ENS and Its Advantages**

_What Does 'Set Primary' Mean in ENS?_

In the Ethereum Name Service (ENS), **setting a primary name** refers to the action of **selecting one of your ENS names as your main identifier**. This primary ENS name becomes the default name associated with your Ethereum address.

{% hint style="info" %}
It's like choosing a preferred name from your collection that best represents your identity or brand in the Ethereum ecosystem.
{% endhint %}

<div align="left"><figure><img src="https://4198809372-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F56mVy0gx8QsbWKAYTzVO%2Fuploads%2F3sA3NHKu1lZNmN3et9LL%2Fimage.png?alt=media&#x26;token=aabd2baf-eccd-4fc3-beb3-5d4661332b63" alt="" width="520"><figcaption></figcaption></figure></div>

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## **Benefits of Setting a Primary ENS Name:**

### **Unified Identity**

Setting a primary ENS name helps in creating a consistent and recognizable identity across various dApps and Ethereum-based platforms. It simplifies how you're seen and interacted with in the decentralized space.



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![](https://lh7-us.googleusercontent.com/OFST9D_af7cqP4Jf0dwK_Qby-3U2euVyAlXKCm6gt-MHvyfx2b3U3KughR_M99NLiWS4r2xuz5YM5PbAz5Ku6QrtQPDEnsMAVYz3KuVo_KvuhORfmGkp7vlPbB3lK-4wp-BHuB-ZLdN1A-5d2z5Jjr0)

<figure><img src="https://4198809372-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F56mVy0gx8QsbWKAYTzVO%2Fuploads%2FStsscDTEn5KKmq1UlpYo%2F19.png?alt=media&#x26;token=ec109efd-82bd-4b7c-9109-62fca06cb6fa" alt=""><figcaption></figcaption></figure>

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### **Ease of Transactions**

By having a primary ENS name, your Ethereum address becomes more user-friendly. Instead of sharing a long alphanumeric address, you can provide your easily-remembered .eth name, making transactions smoother and less prone to errors.

<mark style="color:orange;">“</mark>_<mark style="color:orange;">Send 3ETH to 0xab872e1....caa6a</mark>_<mark style="color:orange;">”</mark> &#x20;

&#x20;                      ⬇️

_<mark style="color:orange;">“Just send the 3 ETH to shuka.eth!</mark>_<mark style="color:orange;">”</mark>  (_don’t send me money, this is an example_)



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### **Branding and Personalization**

For individuals and businesses, a primary ENS name is a branding tool. It allows you to establish a unique presence within the Ethereum network, enhancing recognition and trust. (f.E. as a decentralized Link In Bio, easily set up with [https://app.1w3.io/](https://app.1w3.io/) )

![](https://lh7-us.googleusercontent.com/KLHcupSKYyiweUBon9EtUjYGADpBPZBGDWTlprK0g2Vf6L6EdM8dV_iXQFKX5RTvjHUOXi5fk7MM70lPkI0zzU-L4DaU7V0lP8AfTQX-4xQ1AUJ7tNHYGNwscdpyYLx9qCEq7ldJRMxbxT8ys_C5VCU)

![](https://lh7-us.googleusercontent.com/Kit3kE0Qc2z8eINwEqsBFLzfU3bLS9sIHUZ6pGK-loeHUEFHpiOEERImgELDHcAJTAL0njkEam95KvG5_a3A5tUPZZ3egKwVffLy7ZSn9Ry7YI5RStlpe3XZQ9NSJ0pwA0E4IWzGgJRvoIPwvZQKpUI)

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### **Simplified Management**

Having a primary name makes it easier to manage your interactions and contracts within the Ethereum ecosystem, as it centralizes your activities under one main name.\


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{% hint style="info" %}
### ➡️ How to set your primary name - [Step by Step](set-primary-name/how-to-set-your-primary-name)
{% endhint %}

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